Become a thought leader and grow your business
This is a very handy book, which actually practises what the author, a corporate writer, advocates. It's practical, clearly structured and provides helpful ways to think about your communications.
Australian Financial Review BOSS magazine
Think Write Grow is an exciting new book by Grant Butler about how experts can build success and influence by writing compelling thought leadership material.
Published by John Wiley & Sons, the book explains the principles behind thought leadership and provides in-depth advice on how you can write material such as opinion articles, blogs, speeches, books, reports and video scripts.
You will learn:
- how to make the leap from expert to thought leader
- how to find your 'sweet spot' in risky and crowded markets
- the characteristics of successful thought leaders
- proven techniques for writing high-impact material
- the most effective channels for distributing your ideas
- how to use thought leadership to grow your business and profile.
These points are brought to life through interviews with global thought leaders in fields as diverse as science, law, information technology and design. The book also reveals the techniques used by great communicators from Barack Obama and Boris Johnson to Tim Flannery, Paul Krugman and Nouriel Roubini.
About the author
Grant Butler is managing director of Editor Group, Australia’s leading corporate writing firm. Before founding Editor Group, Grant was a senior journalist with The Australian Financial Review and held PR and lobbying roles in Australia and the United Kingdom.
Over two decades, Grant has worked closely with and reported on senior executives and experts from the world’s largest companies and professional service firms, and from the government sector. This has included writing and editing speeches, opinion articles, research reports, media statements, books, websites and other thought leadership material. He has also delivered extensive training in writing and media skills.
Grant’s clients include leading accounting, engineering and law firms; information technology and telecommunications companies; financial institutions; and government departments and regulators. His work has been featured in major media outlets and used at events including CeBIT, Davos and the World Economic Forum.
Grant is the founding editor of PSF Journal, a magazine for partners and marketing and business development teams at professional service firms, and author of Where’s the Loot (Allen & Unwin, 2000), a book about the dot-com boom and entrepreneurial success.