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Steve Jobs and the crazy ones

Over the Christmas break I thoroughly enjoyed reading Walter Isaacson's biography of Steve Jobs.

Even though I was familiar with the Apple story and read a lot of material about Jobs at the time of his death, there's a lot of interesting detail in the book and Isaacson has a wonderfully clear and simple writing style. In fact, I've now moved on to his earlier biography of Einstein!

For thought leaders, the book also contains the following quote from posters used in Apple's 1997 'Think Different' campaign. Apparently Jobs worked closely with his ad agency copywriters to develop this so it reflects a lot of what he valued and how he saw himself. I think it could apply to any thought leader.

Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. While some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.



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