Growing service firms: full draft of APSMA speech

Over the past two months, I've been delighted to talk to groups of senior marketers and business development leaders from the Asia-Pacific Professional Services Association.

This was through presentations in Brisbane, Sydney and Melbourne about how service firms can use thought leadership to build their success.

Here's a copy of the full speech given in Melbourne, which traverses what thought leadership is, why firms should pursue it and some of the challenges and opportunities that arise.